SP Devices establishes US presence and recruits Vice President of Sales
for North America
Linköping, Sweden - Boston, Massachusetts
SP Devices today announced that it has hired a Vice President of Sales for
North America. As part of SP Devices’ expansion in the US market the
company has hired Edward King to lead this effort as VP Sales North
America.
Mr. King has a long background and outstanding track record in the
IP/Semiconductor space, for example playing a leading role in growing ARM
in the US from a startup to being recognized as the world leading IP
company. Mr. King has held multiple senior sales and marketing positions
during the tenure of his career, including that of Vice President of Sales
at Philips Electronics\Silicon Hive, Vice President of Worldwide Sales at
ARM and Director of Marketing at the semiconductor division of Sony.
SP Devices recognizes that despite economic worries the IP market
continues to be an estimated $2B+ market and the US is key to SP Devices’
continued growth and success. This is exemplified by several recent and
anticipated customer contracts.
